GREG KERNS
UGC CREATOR
Delivering Authentic On-Camera Video That Connects Brands with Mature (50+) Consumers
I’m Greg Kerns, a former Creative Director with over 20 years of advertising agency experience, specializing in healthcare and pharmaceutical brands. Now, I create trust-driven, TikTok-style UGC videos to help brands connect with the 50+ audience, serving as an on-camera spokesperson and storyteller.
UGC Sample Reel
Examples of authentic, on-camera UGC designed for TikTok, Reels, and short-form social advertising.
Examples include:
• Skechers product demo
• Neuro Gum testimonial
• Coofandy apparel review
These videos demonstrate how I naturally introduce products, explain benefits clearly, and connect with mature audiences in a relatable way.
About Greg
For more than two decades, I worked behind the scenes as a Creative Director helping major brands communicate clearly and effectively with their audiences. During that time I contributed to campaigns for companies including Verizon, Aetna, AT&T, Delta, Kohl’s, and Equifax, as well as pharmaceutical brands such as Cialis, Aggrenox, and Xolair.
That experience taught me something that applies directly to UGC content today:
People don’t buy products because of hype. They buy because they trust the message and the person delivering it.
Today I bring that same strategic mindset to short-form content as an on-camera UGC creator. I specialize in speaking directly to the viewer in a calm, relatable, and trustworthy way that resonates particularly well with the 50–60+ audience.
My background as a drama major and creative professional makes me comfortable on camera while maintaining a professional, brand-safe presence.
Why the 50+ Audience Matters
The 50+ audience represents one of the most powerful and often overlooked consumer groups. These consumers value:
Comfort
Quality
Practicality
Authenticity
Clear communication
They are less influenced by trends and more influenced by trust. Brands that speak to this audience with honesty and credibility build long-term loyalty.
My content is designed specifically to connect with this demographic through calm, relatable storytelling that feels like a recommendation from a trusted voice rather than a traditional advertisement.
Content I Create
I produce short-form, vertical video content designed for TikTok, Instagram Reels, YouTube Shorts, and paid social campaigns.
Content formats include:
• Talking-head testimonials
• Product demonstrations
• Lifestyle product usage
• Unboxing videos
• Educational product introductions
• Scripted or semi-scripted messaging
Each video is designed to feel natural, authentic, and trustworthy while still aligning with a brand’s messaging goals.
Brand & Industry Experience
My background working with large organizations makes collaboration easy and efficient.
- Consumer Brands
Verizon, AT&T, Delta, Kohl’s and Equifax - Healthcare & Pharmaceutical Brands
Aetna, Cialis, Aggrenox and Xolair
Experience working with regulated industries helps ensure messaging remains responsible, clear, and brand-safe.
Why I’m a Strong Fit for Agency Representation
• Former Creative Director with brand strategy experience
• Comfortable speaking on camera
• Professional, brand-safe delivery
• Experience working with corporate creative teams
• Familiar with approvals, compliance, and revisions
• Reliable communication and deadlines
This background allows me to collaborate smoothly with agencies, marketing teams, and brand partners.
Recent Content Examples
Skechers Hands-Free Slip-In Shoes
Product demo focused on comfort and ease of use.
Neuro Energy & Focus Gum
Testimonial-style introduction highlighting practical benefits.
Coofandy Casual Shirts
Lifestyle apparel demo emphasizing everyday usability.
The Grown Folks Advantage
Founder of the #GrownFolksCreativeMovement
TikTok community built around:
• Life experience
• Practical living
• Creativity after 50
• Trust-based recommendations
Current audience:
• TikTok: 1,000+
• Instagram: 478
• YouTube: 235
• Engaged, real followers — not bots.
Additional Content Series
Stories by Greg Kerns
Demos From the Basement
Short Films
Let's Connect
Email
greg@gregkernscreative.com
If you’re an agency, manager, or brand interested in working together, I’d love to start the conversation.
